We hear a lot about the "new normal" and also that everything will "go back to how it was" - the reality is no one actually knows. We can look backwards and learn, but importantly you need your business ready for different scenarios. We're supporting businesses through robust processes to support this.
We've also created a specific Toolkit that charities can access for free.
Our marketing agency team includes experienced Crisis Management individuals who can 'parachute' into your organisation and quickly help you to make the difficult business decisions with a clear head to deliver coronavirus business recovery.
We will get through this, so you must ensure your business is ready for the 'other-side'. Using our market knowledge and crisis marketing experience, we will help you to plan how your business will recover from this crisis. We will conduct market analysis specific for your sector and identify changing attitudes and behaviours of your customers.
Independent academics who have reviewed previous business outcomes from times of crisis, have identified that somewhat counter-intuitively, now is not the time to cut back on your marketing. Instead, the most successful post-crisis businesses invest time in crisis marketing, marketing planning, understanding their consumers in the 'new-normal' and developing their products or services. You can read more on coronavirus business recovery on our blog.
The Brand Strategy marketing agency can support you through this process. Assessing your new marketplace, understanding your customers and developing your brand positioning to support you through the crisis.
In addition to this being a devastating humanitarian crisis, this is an economic crisis also. Business recovery will be critical for people's jobs, their income and their ability to house and feed their families. A strong economic response is part of the overall coronavirus business recovery required.
For eligible businesses, we are offering coronavirus business recovery support with cash flow through extended payment terms and reduced costs where possible. All initial marketing agency contacts and consultations are free of charge for eligible businesses affected by COVID-19.
The NHS Charities Together combines over 140 NHS charities supporting those on the front-line: