About Us

About Us

About Us

"Outcomes that truly matter"

The Brand Strategy team

"Outcomes that truly matter"

The Brand Strategy team

"Outcomes that truly matter"

The Brand Strategy team

Our Vision

Our Vision

Our vision is a world where meaningful brands consistently touch the lives of countless individuals, creating a positive lasting impact on society and businesses alike.

Our Purpose

Our Purpose

Our purpose is to inspire the relentless pursuit of sustainable outcomes, aligned with brands that genuinely care about making a difference.

Our Mission

Our Mission

Our mission is to create brand outcomes that truly matter in the world, applying strategic precision to converge insight and inspiration.

Brand strategist London set on a rainbow bench
Brand strategist London set on a rainbow bench
Brand strategist London set on a rainbow bench

Founding Thoughts

Founding Thoughts

Founding Thoughts

"The Brand Strategy was a concept I'd been crafting in my head for about ten years before we went live! Having worked client-side and interacted with many agencies, I gained a dual perspective. Firstly, what worked for us as clients and what didn’t. Secondly, an understanding of what truly matters to a client who wants to use their brand stewardship to make a positive impact on the world.

Having the opportunity to bring this to life alongside people I knew and trusted was truly life-changing. Both for my vision of marketing as a tool for positive change and for the people whose lives we're able to affect through the support we give to brands.
"

Mark, Founder, The Brand Strategy

Professional Expertise

Professional Expertise

Professional Expertise

Your brand is in safe hands. From strategic copywriting to retail implementation expertise…our experience spans decades of effective brand management strategist and marketing execution.

Our skillset is in both B2C (business to consumer) and B2B (business to business) in a variety of categories. We have transformed brands across their entire footprint from brand planning and customer journey mapping, through to digital optimisation and in-store activation. We want to help you transform your consumers' lives with an integrated and consistent brand experience at all touchpoints.

Within our brand strategy consultancy, our market research division is overseen by a Certified Member of the Market Research Society and sets the foundations for all our brand building activity - ensuring optimisation of your brand.

Brand strategist website team walking through the gardens at Gothic House, Nottingham
Brand strategist website team walking through the gardens at Gothic House, Nottingham
Brand strategist website team walking through the gardens at Gothic House, Nottingham
Brand strategist writing marketing planning in a book
Brand strategist writing marketing planning in a book
Brand strategist writing marketing planning in a book

Brand Sustainability Consultancy Journey

Brand Sustainability Consultancy Journey

Brand Sustainability Consultancy Journey

Prior to founding The Brand Strategy, Mark enjoyed a brand management career in healthcare, retail, tourism, food and alcohol. Mark has previously been a trustee of a national charity for a collective total of about ten years, including taking the NED role as Chair of the trustees. A strategic thinker and professional facilitator.

Educated in business, management and marketing through graduate and master's programmes, Mark is now completing a PhD at Nottingham Business School, focusing on sustainability integration.

Mark has completed executive education in leading sustainable corporations at the University of Oxford and marketing leadership with the Chartered Institute of Marketing, where he is a Fellow and Chartered Marketer. He also serves as an Ambassador for the Institute of Directors and as an Honorary Vice President of the Royal Life Saving Society UK.

Let's Talk Brand Transformation…

Let's Talk Brand…







Get in touch

Get in touch

We’re always here to help and start a conversation about your brand and how we can support you in reaching your vision


Gothic House, Barker Gate,

Nottingham, NG1 1JU


Meet at our London workspace in Pall Mall

We’re always here to help and start a conversation about your brand and how we can support you in reaching your vision


Gothic House, Barker Gate,

Nottingham, NG1 1JU


Meet at our London
workspace in Pall Mall

Let's Talk Brand Transformation…




Get in touch

We’re always here to help and start a conversation about your brand and how we can support you in reaching your vision


Gothic House, Barker Gate,

Nottingham, NG1 1JU


Meet at our London workspace in Pall Mall