Understand your current and potential market opportunities. Who are your competitive set? What makes your competitors successful? What are the factors and trends that impact on your sector? Are you even competing in the right sector for your brand? Ultimately, we help you to develop a market map that allows you to position your brand effectively.
Who are your current customers? Who would you like them to be? What is their perception of your brand? Are you meeting a genuine need? Are you missing unmet needs? Using traditional and innovative qualitative and quantitative research methods, we help you to understand your customers and the relationship they have with your brand and with your competitor brands. Our team offers both UK-based and international focus group, interview, survey and ethnographic research solutions.
With a thorough understanding of your market and your customers we now look inward and interrogate your brand. This is the process of closing the gap between how your brand is currently perceived and how you want it to be perceived. We investigate to what extent your brand is delivering against its objectives and we define and articulate the DNA of your brand – things like benefits, positioning, promise, values, personality and more. This becomes your brand blueprint, informing how you market your brand consistently and effectively.
At this point, you’re ready to put together your brand strategy.
The sagacity* to take thinking to a deeper level. Exploring the psychology of your human consumer to unlock their innermost motivations. This is our moment to think past the noise in your category. As positive thinking advocate Norman Vincent Peale said "change your thoughts, and you change your world”. Our strategic brand consulting looks forward, backwards and all around our environment at commercial, environmental, social and governance considerations.
Forward to the latest developments, market forecasts and innovations around the world that inspire brand loyalty.
Backwards to learn the lessons from history, too often the past is discarded as irrelevant, yet often gems of a forgotten time can be unconsciously yearned after.
Looking around us to other categories, we don’t believe you should stay in your lane – there’s a reason why so much science-fact starts as science-fiction.
As a brand development consultancy, we have found inspiration in literature, art, parallel categories, other continents, TV clippings, even old photo albums. More recently we have been utilising AI to vastly enhance this source of conceptual foundation. Examples of London brand strategy can be found in our Outcomes That Truly Matter section.
*Sagacity is the quality of being wise, discerning and able to make sound judgements. It implies keen mental ability, insight and practical sense; often associated with deep understanding or foresight.
All insight work is overseen by a Certified Member of the Market Research Society and as such is conducted in line with the Market Research Society Code of Conduct. Adherence to this code is considered "crucial in helping to protect and regulate first-rate research, insight and data practice".
We’re always here to help and start a conversation about your brand and how we can support you in reaching your vision