Mark is the founder of a brand consultancy determined to improve world outcomes. In Nottingham and London is ‘The Brand Strategy’ an agency committed to marketing research and strategy that creates outcomes that truly matter.

Awards judge Professor Paul Cadman described Mark’s award as the “most important of the night”. Introducing Mark, awards host Nicola Beckford – presenter of BBC One’s Midlands Today – said:

“IoD Ambassador for Marketing, billed by the BBC as the most significant contributor to community in his university city, Mark has achieved over a decade of board roles including with a national charity as Chair; recently appointed Honorary Vice President.

“A strategic passion expressed as Founder of The Brand Strategy, a consultancy creating brand outcomes that truly matter, applying strategic precision to converge insight and inspiration. All driving his doctoral ambitions to close the marketing/boardroom gap.”

Describing his reaction to the prestigious award, Mark said “Everything we do is driven by outcomes that truly matter, so to have this recognised at such a high level is phenomenal. I want to keep proving to business leaders that companies can be not only responsible but also leave a positive footprint through actions integrated into their whole brand experience.”

IoD Director General Jonathan Geldart summed up: “Nominees showcased exemplary governance practices, providing steadfast support for their employees, and represented their local markets and communities through innovative business strategies. These qualities are vital for our nation’s growth.”

Understand more about the vision of The Brand Strategy here.