The client is a responsible pharmaceutical company who wanted to do everything in their power to ensure patient safety by preventing misuse. Without budget for research or easy access to impacted patients, we created inspiration though a marketing workshop for their team. We used a catalogue of patient and healthcare professional experiences expressed through TV programmes over the years – documentaries, dramas, news reports and so on. This created a unique way of getting the patient and doctors into the room and inspired the outputs.
Ok so maybe shallow fakes, rather than deep. An organisation was struggling to settle on the right tone for their vision and mission statements. To support this we profiled their consumers and stakeholders, mapping them against celebrities that the marketers would recognise in the brand team workshop. Using AI we created various statements in the style of these celebrity characters, which allowed them to separate out the different tone of voice options. Following this we took all the phrases selected, and amalgamated them into the brand voice.
Forget the past…this is the future. How often have you heard something like that? We were presented with a tourism organisation that was missing their "je ne sais quoi”. Consumers liked the product but there was a soullessness about the brand that no-one could put their finger on. We took a trip back in time to the 1970s and read up on consumer behaviour at the time that ultimately prompted the original brand creation. Then it hit us. Buried in a library book, a photo from 1976 captured the spirit of the people that summed up exactly what the brand was missing. This image became the iconic centrepiece for the brand development programme.
Working on a brief for a business in an industry that hadn’t changed since Shakespeare was writing about it, they needed to keep pace (and catch up) with consumers and we delivered. We brought ideas from multiple comparable, parallel and divergent categories from around the world. Bringing all of these together, we created a new brand experience for consumers that was unrivalled, unprecedented and fundamentally commercially sound. This practical yet ground-breaking unified commerce concept was considered by the client to exceed their expectations as a genuine gamechanger.
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