Understand your current and potential market opportunities. Who are your competitive set? What makes your competitors successful? What are the factors and trends that impact on your sector? Are you even competing in the right sector for your brand? Ultimately, we help you to develop a market map that allows you to position your brand effectively.
Who are your current customers? Who would you like them to be? What is their perception of your brand? Are you meeting a genuine need? Are you missing unmet needs? Using traditional and innovative qualitative and quantitative research methods, we help you to understand your customers and the relationship they have with your brand and with your competitor brands. Our team offers in-house focus group, interview, survey and ethnographic research solutions.
With a thorough understanding of your market and your customers we now look inward and interrogate your brand. This is the process of closing the gap between how your brand is currently perceived and how you want it to be perceived. We investigate to what extent your brand is delivering against its objectives and we define and articulate the DNA of your brand – things like benefits, positioning, promise, values, personality and more. This becomes your brand blueprint, informing how you market your brand consistently and effectively.
At this point, you’re ready to put together your Brand Strategy.
We’re always here to help and start a conversation about your brand and what we can support you with