Inspiration

"Don't explain your philosophy. Embody it."

Epictetus

"Don't explain your philosophy. Embody it."

Epictetus

"Don't explain your philosophy. Embody it."

Epictetus

Envision Beyond Your Horizon.

Bringing thinking to a deeper level. Exploring the psychology of your human consumer to unlock their innermost motivations. This is our moment to think past the noise in your category. As positive thinking advocate Norman Vincent Peale said "change your thoughts, and you change your world”. We look forward, backwards and around us.

Forward to the latest developments, market forecasts and innovations around the world. Backwards to learn the lessons from history, too often the past is discarded as irrelevant, yet often gems of a forgotten time can be unconsciously yearned after. Looking around us to other categories, we don’t believe you should stay in your lane – there’s a reason why so much science-fact starts as science-fiction.

We have found inspiration in literature, art, parallel categories, other continents, TV clippings, even old photo albums. More recently we have been experimenting with how AI can vastly enhance this source of conceptual foundation. Here’s some examples we’ve undertaken recently:

Forward to the latest developments, market forecasts and innovations around the world. Backwards to learn the lessons from history, too often the past is discarded as irrelevant, yet often gems of a forgotten time can be unconsciously yearned after. Around us to other categories, we don’t believe you should stay in your lane – there’s a reason why so much science-fact starts as science-fiction.

Patient Safety - Changing Medicine Behaviours

The client is a responsible pharmaceutical company who wanted to do everything in their power to ensure patient safety by preventing misuse. Without budget for research or easy access to impacted patients, we created inspiration though a marketing workshop for their team. We used a catalogue of patient and healthcare professional experiences expressed through TV programmes over the years – documentaries, dramas, news reports and so on. This created a unique way of getting the patient and doctors into the room and inspired the outputs.

Retail's in the Detail

Putting brand experience for the consumer at the heart of every brief, we took on the challenge to rethink this retail space. Challenging the expected by integrating digital and physical spaces in ways that created transformational experiences for the consumer. Bringing in sustainable approaches and positive mindset concepts - making the shopping experience a destination of its own.

A Picture Paints a Thousand Words

Forget the past…this is the future. How often have you heard something like that? We were presented with a tourism organisation that was missing their "je ne sais quoi”. Consumers liked the product but there was a soullessness about the brand that no-one could put their finger on. We took a trip back in time to the 1970s and read up on consumer behaviour at the time that ultimately prompted the original brand creation. Then it hit us. Buried in a library book, a photo from 1976 captured the spirit of the people that summed up exactly what the brand was missing. This image became the iconic centrepiece for the brand development programme.

You Can Call Me AI

An organisation was struggling to settle on the right tone for their vision and mission statements. To support this we profiled their consumers and stakeholders, mapping them against celebrities that the marketers would recognise in the brand team workshop. Using AI we created various statements in the style of these celebrity characters, which allowed them to separate out the different tone of voice options. Following this we took all the phrases selected, and amalgamated them into the brand voice.

Fundamentally, the source of shared inspiration will be distinct to your brand –
so challenge us to bring inspired thinking to your brand strategy.

Build a brand that performs better.

We’re always here to help and start a conversation about your brand and what we can support you with