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Inspiration
Retail's in the Detail
Reimagining a retail brand for the future
The Brief
This retailer was stuck in a rut. Their stores were putting customers off, the layouts were old fashioned and they knew people generally went there because they had to - rather than because they wanted to. They needed a totally fresh new style of thinking that not just broke down barriers but smashed through them.
The Method
Putting brand experience for the consumer at the heart of every brief, we took on the challenge to rethink this retail space. Challenging the expected by integrating digital and physical spaces in ways that created transformational experiences for the consumer.
Bringing in sustainable approaches and positive mindset concepts - making the shopping experience a destination of its own.
To do this we sought insight from other categories that disrupted the expected thinking. Demonstrating how these learnings could be transitioned into this retailer's sector. We also looked far an wide for the latest innovations - bringing together exciting new retail concepts from Japan, the USA and elsewhere.
The Value
The concept that was created did more than answer each part of the brief - it generated a whole set of actionable workstreams for this retailer to enact the changes.
Without question the concept was able to separate out the retailer from its competitive set. Placing them alongside it demonstrated how consumers would think of this as a totally new category and approach to their sector.
The client was overjoyed at the outputs which moved them to a place that was inconceivable prior to the exercise.
The Bits We Loved
Helping a business to step away from their day-to-day and bring in a totally new way of thinking. Enabling them to achieve the differentiation they needed in their customers' mental availability for their brand.
