At our core is the fundamental belief in collaboration. That's why our hand-picked team of individual specialists come together with the right mix of skills for your specific project.
Our modern business model brings together the best talent without the need for large fixed offices or employees that need to be kept busy every day. Meaning that you won't waste your brand development budget funding a coffee machine, fruit bowl or funky furniture; so your marketing budget investment with The Brand Strategy will be delivering long-term profit results for your business, not funding a table-football tournament!
Founder of The Brand Strategy. Strategist passionate about helping brands to not just survive, but thrive
Marketing leader empowering brands to grow through innovation and efficiency
A strategic thinker with a bias to research and attention to detail. Unlocks value in brand propositions
Strategic copywriter, using the power of words to influence consumer and colleague behaviour
Ensuring on time delivery through effective project management and team coordination to enable clients to consistently meet their goals
Digital planner and content creator, aligning social and digital methods to core brand strategy
Access to specialist market analysts to identify and interpret trends
Marketing and communications specialist based in Dubai, first point of contact for all Middle East clients
Access to a team of knowledge-hungry researchers uncovering critical insight
The Brand Strategy partners with a range of specialist designers with portfolios covering all elements of customer experience and brand strategy, from concept visualisation to overall brand guidelines design and activation right through to digital platforms, TV ad production and in-store activation.
We'll always make sure you get the right type of resource on your projects, so if you need an artworker to look at detailed materials - that's what you'll get - if you need a creative designer to develop a new concept to wow your customers - that's what you'll get.
Design isn't just visual, our own experienced wordsmiths ensure a consistent brand experience across all touchpoints through brand language copywriting and proofreading.
Brand design team in Nottingham
The Brand Strategy research team is critical to all briefs. Searching for the key nugget of insight in a wide mix of places, be that market reports, future trends, comparable markets, academic journals and even historical documents. The ability to find the gem that delivers customer value is the speciality.
In addition, primary research (qualitative and quantitative) is available to be planned to test concepts or strategies to ensure market success.
Researcher doing market analysis
In creating The Brand Strategy, Mark wanted to deliver on his own simple mission in life - to leave the world in a better place than he found it.
Focussing on consumer experience and enriching people's lives through brands they love, Mark is keen to reinvigorate brands that are struggling, develop brands launching to market and be there to help businesses needing support to find the market positioning that enables their brands to best serve consumers needs.
Mark has studied marketing, brand, strategy and customer experience extensively, to masters level and is an advocate of the Chartered Institute of Marketing - having been a Chartered member for over ten years. Mark ensures him and others around him stay relevant and think of marketing overall, rather than falling into channel-thinking.
Having worked on well-known big brands, growth brands and everything in between, Mark has extensive experience across many categories, including retail, product, healthcare, alcohol, beauty, cosmetics, skincare, drinks, food, tourism, charity, leisure, financial services and more - both in the UK and internationally.
When not developing brand strategy, Mark can most often be found around water. As a qualified lifeguard and advanced powerboat helm, this passion takes him on adventures in the most unlikely of places.
Mark Smith of The Brand Strategy in Nottingham