In creating The Brand Strategy, Mark wanted to deliver on his own simple mission in life - to leave the world in a better place than he found it.
Focussing on consumer experience and enriching people's lives through brands they love, Mark is keen to develop brands that are struggling, are launching to market or are needing support to find the place in the market that they can best serve consumers needs.
Mark has studied marketing, brand, strategy and customer experience extensively, to masters level and is an advocate of the Chartered Institute of Marketing - having been a Chartered member for over ten years. Mark ensures him and others around him stay relevant and think of marketing overall, rather than falling into channel-thinking.
Having worked on well-known big brands, growth brands and everything in between, Mark has extensive experience across many categories, including retail, product, healthcare, alcohol, beauty, cosmetics, skincare, drinks, food, tourism, charity, leisure, financial services and more - both in the UK and internationally.
When not developing brand strategy, Mark can most often be found around water. As a qualified lifeguard and advanced powerboat helm, this passion takes him on adventures in the most unlikely of places.
Mark Smith of The Brand Strategy in Nottingham
The Brand Strategy research team is critical to all briefs. Searching for the key nugget of insight in a wide mix of places, be that market reports, future trends, comparable markets, academic journals and even historical documents. The ability to find the gem that delivers customer value is the speciality.
In addition, primary research (qualitative and quantitative) is available to be planned to test concepts or strategies to ensure market success.
Researcher doing market analysis
The Brand Strategy has access to specialist designers with portfolios ranging from concept visualisation to overall brand guidelines design.
We'll always make sure you get the right type of resource on your jobs, so if you need an artworker to look at detailed materials - that's what you'll get - if you need a creative designer to develop a new concept to wow your customers - that's what you'll get.
Design isn't just visual, an experienced copywriter can be utilised to ensure a consistent brand experience across all touchpoints.
Brand design team in Nottingham