How do your consumers experience your brand out in the real world? Brand Experience is crucial to a fully rounded marketing strategy. Every piece of insight, every strategy and plan, every page of brand analysis stays on the paper if you don’t deliver as a brand consistently at every brand touchpoint.

Brand experience is all about how your brand interacts with the consumer and the transformational impact that it can make. It encompasses your brand positioning, website, your packaging, your signage, your comms, your service levels, your social media. It is every single brand interaction, bar none.

With our Brand Experience model, we audit the real-world consumer experience of your brand and compare it to your ‘utopian’ brand experience. We identify the gaps and we then apply a value analysis to identify your biggest wins in brand experience. We show you where you can close the gap most easily for the biggest commercial and societal impacts.

Brand experience is where many brands fall down. Even the biggest brands (maybe especially the biggest brands) have gaps in their ideal brand positioning vs real world brand experience - think of some of the rail operators, the energy companies, certain retailers. By identifying where you can make the biggest impact and closing the gap in those areas, you can deliver a brand experience that sets your brand apart, builds it consistently and, in keeping with our philosophy of Eudæmonic Transformation™, adds positively to the lives of your consumers.